Mark
Reiter got started in the music business by listening to the radio day-in
and day-out while growing up in Albany, NY. At eighteen, he got a job at the
record store where he spent all of his free time, and parlayed that into a college
internship with CBS Records (which eventually became Sony Music, then Sony/BMG,
then whatever...) the following year.
That lead to a sales/field marketing position in 1985, then on to New York, to run the CBS Records College Department, and then to his dream job: product manager at Epic Records. During his time there, Mark handled marketing responsibilities for a broad range of artists, including a then unknown band from Seattle- Pearl Jam (whose first album had an initial shipment of 11,000 copies in August of 1991).
In late 1992, on the eve of signing a multi-year employment contract to stay with Sony Music (thereby signing on for a lifetime of meetings and number crunching), Mark received a call from Cliff Burnstein and Peter Mensch, the owners of Q Prime, once of the industry's leading artist management companies. They asked him to meet them for ice cream immediately at a Haagen Dazs; and while finishing up a cone, offered him a job at their management company. Rather than signing the Sony contract the following day, he turned in his resignation and hasn't looked back since.
At Q Prime, Mark is responsible for all creative matters, as well as international and domestic marketing for the entire roster of artists, including: Metallica, Shania Twain, Red Hot Chili Peppers, Jimmy Page, Garbage, Fountains of Wayne, Muse, Silversun Pickups, Gillian Welsh, The Black Keys, and Nickel Creek (NOT Nickelback!).
Mark Reiter lives in a house filled with mayhem and music in Summit, New Jersey with his wife, Abbie, two daughters, and an ever-changing array of domestic pets.